Playata reaches for the stars: sc2data.com brings in-depth information, statistics and guides to StarCraft II players

SCdata2.com is the new independent resource for intel on Blizzard Entertainment’s highly anticipated strategy game StarCraft II.

Bernried (Germany), March 13th 2010: Playata GmbH today launched its latest gaming website www.sc2data.com, offering a sophisticated, easy-to-navigate database and many helpful tools for the StarCraft II community.

The original StarCraft has sold more than 10 million copies since its launch in 1998 and is considered one of the finest computer strategy games of all time. StarCraft II is currently in the beta testing stage of development and expected to become the most successful new PC game of 2010. Fans can already prepare for their galactic conquest by visiting sc2data.com. Some key features of Playata’s independent website:
Fans can also take advantage of syndication tools to include item tooltips, 3D models and a search box on their websites. sc2data.com is always up-to-date with the latest patch data and will be expanded with additional tools and features.

StarCraft® II and Blizzard Entertainment® are registered trademarks of Blizzard Entertainment. All rights reserved.


Playata launches first international game database for the latest hit MMO Allods Online

The perfect companion for a smooth start with the popular new MMORPG Allods Online: Allodsdatabase.com contains up-to-date information on ten thousands of game items.

Bernried (Germany), February 15th 2010: Playata has released the beta version of its latest game database www.allodsdatabase.com just in time for the start of the Open Beta of Allods Online, a new free-to-play fantasy online game. Allodsdatabase.com is available in four languages (English, French, German, Russian).

Playata’s independent database is the perfect information resource for the Allods Online community. Users have access to a vast collection of over 40,000 data entries on equipment, ship parts, quests, recipes, skills and zones. It's easy to search for the best gear using the "Item Filter" function and to compare different pieces of equipment. Items can also be viewed, zoomed and rotated in 3D.

User participation is a big part of Allodsdatabase.com. Players can contribute to the database by leaving comments, uploading screenshots and using the integrated "World Map Linker" to add details about key locations in the game world. Fans can also take advantage of available syndication tools to include item tooltips, 3D models and a search box on their websites.

Playata's Allodsdatabase.com is always up-to-date with the latest content additions and changes as soon as they are patched into Allods Online. Additional tools and features will be added to the game database in the upcoming months. Any questions regarding licensing, database development or other Playata products may be addressed to mail@playata.com.

Allods Online logo, game content, and materials are trademarks and copyrights of Astrum Nival and its licensors and are used with permission. All rights reserved.


Playata launches Facebook databases for players of the most popular social games

A rich harvest for the 65 million active players of Zynga’s FarmVille: Helpful tips, rankings, statistics, user ratings and more at “FarmBook”, Playata’s independent database.

Bernried (Germany), November 25th 2009: Playata launches the world’s first game database within Facebook to cater to the vastly growing number of social games players. The FarmVille database „FarmBook” is now available within Facebook (http://apps.facebook.com/thefarmbook/) and at http://www.fbplayers.com/, Playata’s new website for social games players. Databases for other Facebook games will be added soon.

Over 60 million Facebook users are currently playing „FarmVille”, Zynga’s popular farming simulator. With Playata’s new database „FarmBook”, FarmVille players can now browse and search for game content to help them manage their game time and make the best purchase decisions. Easy-to-use navigation and sortable tables help users find the most profitable crops suitable for their play style and time commitment. The „Specials” category highlights items available for a limited time only and the „Newest Items” overview is just what busy farmers need in order to keep track of the latest content additions.

FarmBook’s item viewer gives users a close-up look at the graphics and animations of FarmVille. Players can even preview the sounds of farm animals as they move about their business. Detailed rankings list the best items for gaining Experience Points and Gold Coins. The most popular decorative items are determined based on players ratings. Users can also easily link to specific game items within Facebook or use HTML and BB code for integrating FarmBook links within their personal web sites.

„We are very proud to present the world’s first information resource for a Facebook game in an easy-to-use database form. Facebook, with its more than 300 million users, has become a phenomenal gaming platform. Offering gaming databases to the tens of millions of players of Facebook’s most popular applications is an important extension of Playata’s portfolio.” said Johannes Sevket Gözalan, CEO and Co-Founder of Playata.

„Behind their cute surface, successful Facebook games such as FarmVille offer surprising depth and complexity. Our databases are up-to-date resources which make it easy for players to find the best game content and optimize their playing strategy.” said Heinrich Lenhardt, COO and Co-Founder of Playata.

Any questions regarding licensing, database development or other Playata products may be addressed to mail@playata.com.

All FarmVille graphics displayed on FarmBook © Zynga 2009.
All rights reserved. FarmVille is a trademark of Zynga.


Playata launches database to aid players in getting the most out of the latest online game "Aion"

Filled with over 40.000 entries on quests, items and characters plus many innovative features

Bernried (Germany), 3 September 2009: The open beta version of the ultimate resource for fans of NCsofts MMORPG "Aion" is online: www.aiondatabase.com allows players to search for specific items, quests, characters, spells, recipes and more. Additional language versions will follow by the time Aion launches in Europe on 25 September. License partners can incorporate white label versions of Playatas database into their websites to gain a valuable source of content which is constantly updated.

www.aiondatabase.com contains an enormous wealth of Aion data: Items, quests, recipes, crafting materials, stigma stones, zone maps, characters, skills, spells, emotes, titles and more. Items can be viewed, zoomed and rotated in 3D. Users might also take a "dib" ("database image browser") to find the coolest gear and weapons or listen to voice samples of NPCs and character emotes. Smart links to YouTube suggest matching videos to be viewed within the database. Locations of quest targets and resources are displayed on maps. The database will be updated with every content patch and made available in additional languages (according to Aions localization progress). Playata encourages interested parties to direct licensing inquiries to mail@playata.com.

"Picking Aion as the topic for our new database was an easy choice. Based on user feedback and our own beta play experiences, Aion is set to become the biggest new MMORPG release of the year", said Heinrich Lenhardt, COO and Co-Founder of Playata. "Our shrewd group of programmers has already incorporated many advanced features like a 3D viewer and an image browser in the open beta release. We will add more language versions and additional tools by the time Aion launches in North America and Europe to make www.aiondatabase.com the number one information source for all Aion players."


Playata GmbH offers database and web development services for online game publishers

The new start-up from key members of buffed.de is open for business

Bernried (Germany), August 13th 2009: The creators of Germany's most popular online gaming database BLASC and senior staff of Europe’s largest MMORPG website buffed.de have started their new venture ‘Playata’. The company offers database, content, community and consulting services to publishers of online games and related industries.

Additionally Playata is also releasing its own properties such as an international database (www.aiondatabase.com) of the upcoming NCsoft Game ’Aion’ and a groundbreaking new Machinima tool (machinima.playata.com) for creators of computer animation movies.

Playata reunites the creators of the popular online game database BLASC and key members from the launch team of buffed.de, Europe's leading editorial MMORPG website. The six co-founders of Playata are Johannes Sevket Gözalan (CEO), Heinrich Lenhardt (COO), Benjamin Hirsch, Marcel Anacker, Mathias Fabian and Reto Bisang.

The founders are also proven specialists in building communities and retaining them. „Game databases are an increasingly important marketing tool for publishers of online games to show off the game content, grow an active community and service their target audience,“ said Johannes Sevket Gözalan, CEO and Co-Founder of Playata. „Our international team has had great success with international databases for popular MMOs such as World of Warcraft and Runes of Magic. Our expertise in client and web development is beneficial for promoting online games and building an online audience to increase revenues and sustainability“.

Playata is headquartered in Germany with outlets in Canada and Japan. The company name is a word play on ‘player’ and ‘data’.

Company Contact
Heinrich Lenhardt
heinrich@playata.com

Playata GmbH
Waxensteinerstr. 17
D-82347 Bernried, Germany
Phone +49.1522.23 50 899
www.playata.com 		Press Contact
Quinke Networks
Achim Quinke
Bei den Mühren 70
20457 Hamburg
Phone +49/40/43 09 39 49
mail@quinke.com
www.quinke.com



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